Session

Inside Advertising

How are ads made? What are the symbols and language used to capture audiences? Graphic designer Andrea Innocent and arts aficionado Penny Modra take us behind the advertising curtain, with examples of ad images in progress.

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Writers

Andrea Innocent

Andrea Innocent is a professional illustrator and designer with over 15 years' experience, regularly punching out snappy ideas for clients such as...

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Penny Modra

Penny Modra is editorial director at The Good Copy, a Melbourne-based writing studio and grammar school. She is a regular 'grammar enthusiast'...

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25 August – 3 September